1 Bag
12oz bag
$18.49
$24.65 / lb
The classic. One bag, zero commitment — the full-price way to fall in love with it.
We're The Good Coffee Co. — a USA company buying beans directly from farmers in Nicaragua & Colombia, scoring 80–90 pts on the SCA scale, and selling them for less because there's nobody in the middle taking a cut. That's the whole business model — and we post the scores to prove it.
The smart way to buy: stock up in bulk, or never run out with a subscription.
psst — tap the stickers. you know you want to →
The more bags, the cheaper the coffee. Stock up, save big — every rung up the ladder drops the price per pound. Same beans, same 80–90 pt lots, less money per cup.
The classic. One bag, zero commitment — the full-price way to fall in love with it.
Three bags for under $50 — a $55.47 value. Mix your roasts, stock the cabinet, and it ships free.
For households and offices that actually go through it. Same coffee, commitment size, way better math.
The cheapest way we sell coffee, period — under half the per-pound price of a single bag. Coffee shops: this one's built for you.
Free shipping on orders $44.99 and up — the 3-bag bundle clears it on its own. Running a coffee shop? Grab the 20# box, or hit the wholesale page and we'll build you a custom order. (the ladder only goes one direction: cheaper)
We could talk about this coffee all day — we'd rather let the buyers do it. Here's the scoreboard, straight from verified reviews on the store. No cherry-picking, no made-up quotes — just the numbers.
Across 20+ verified reviews — real buyers, real bags, real mornings.
5 verified reviews
5 verified reviews
4 verified reviews
Want the full picture? Every review lives on its product page in the store — go read them, then Subscribe & Save or Buy in Bulk. (the reviews wrote this section, honestly)
The numbers are nice. The words are better. These are real reviews from real buyers, word for word — nobody was paid in coffee to say any of this. (okay, they did buy the coffee)
This coffee was so fruity and flavorful! It's ruined all other coffees for me. It's just that good.
This Nicaraguan blend was truly smooth and so well balanced. I highly recommend. 5 stars all around. Easy to buy and love to buy from a fellow small business.
This coffee is so good it should be called 'great coffee'. I literally look so forward to my morning cup that making my coffee is the first thing I do after waking.
Very good taste! I am picky about my coffee and can tell if it is not fresh, but this was very fresh.
Honestly the cleanest morning cup I've had. No jitters, just smooth flavor that actually wakes you up without tasting burnt.
Rich, bold, zero bitter aftertaste. I make an iced americano with this every single day now.
You can genuinely taste the fruit and nut notes. Brewed it in my Chemex and it blew my mind.
Finally, a decaf that doesn't taste like cardboard. I drink this at 9pm and still sleep like a rock.
The Good Coffee Co. family isn't coffee with a cause stapled on. The mission runs through the whole supply chain — from the farmers we buy from, to the brands we work with, to the people who drink the coffee. Every step exists to change lives, not just sell bags.
We buy directly from farmers in Nicaragua & Colombia — no middlemen — so more of every dollar stays with the people who grow the coffee. Changing lives starts at the farm, not at the checkout.
Every brand we work with is based in mission. Each one exists to do good — funding real causes and real people — not just to move product. If a brand doesn't change lives, it's not in the family.
When you drink this coffee, you're the last link in the chain — and the one that keeps it moving. Every bag keeps farmers paid fairly, missions funded, and lives changed at both ends.
The family is growing — and every brand in it is mission-based, built to change lives, not just sell coffee. New brands are in the works right now — same beans, same transparency, new missions. Watch this space.
A new name, a new mission, the same direct-trade supply chain. Currently in the "notebook full of ideas" phase — which is further along than it sounds.
Coming soon — in development
Top secret. If we told you, we'd have to… make you a cup of coffee and tell you anyway. Just know the farmer relationships come with us wherever we go.
Coming soon — in the lab
Got a community that runs on coffee and a cause worth funding? That's literally our whole playbook. The inbox is open.
Status: Pitch us ↓
Most coffee changes hands like five times before it reaches you, and everybody in the middle takes a cut. We deleted the middle. We buy directly from farmers we have real relationships with — so farmers earn more, you pay less, and nobody has to take our word for it.
A direct-trade origin for The Good Coffee Co. — beans bought through real relationships at origin, not through a chain of brokers. The money that used to leak out in the middle goes to the farm instead.
Our second direct-trade origin. Colombian lots, bought direct, cupped and scored before they ever get on a boat. If it doesn't score, it doesn't ship — that's the rule.
Relationships at origin in Nicaragua & Colombia. No broker telephone game.
The middleman's cut becomes the farmer's margin. Ethical isn't a sticker, it's the structure.
Fewer hands in the bag means a lower price on the shelf. $18.49 for a 12oz bag of specialty-grade coffee — do the comparison yourself.
Every coffee is cupped on the SCA scale before it sells. Transparency you can taste.
That's our SCA range across the lineup — solidly specialty-grade. For context, commodity coffee doesn't even get scored like this. Ours does, publicly, on purpose.
proof > promisesGreat beans deserve a great brew. Six methods, exact numbers, zero guesswork — pick your weapon and follow the steps. These are the same guides from our kitchen to yours.
The questions every buyer asks before the first bag — answered straight, no fine print. Tap one to open it.
Fresh — because it's roasted to order, in small batches. Your coffee isn't pulled off a warehouse shelf where it's been sitting for months; we roast it, bag it, and ship it. That's the whole point of "small batch roasted": the bag that lands on your doorstep is days off the roast, not seasons.
Whole bean if you have a grinder — it holds its flavor longer, and you can match the grind to your brewer. No grinder? Order it ground and match it to your method: coarse for French press and cold brew, medium for drip and pour over, fine for espresso.
Not sure how to run your brewer once it arrives? The brew guides have exact numbers for all six methods.
Three steps: choose your coffee, choose how often it shows up, and we roast and ship it on that schedule — fresh every time. You're in control the whole way: pause it, skip a delivery, swap coffees, or cancel anytime. No lock-in, no guilt trip, no dark-pattern nonsense.
Yes — both. We sell roasted and green coffee in bulk for cafés, offices, churches, and events, and we run a full white label program: our direct-trade coffee, roasted and shipped under your brand.
Details and the starter form are in the white label section — or jump straight to Start wholesale →
Two origins, both direct trade: Nicaragua and Colombia. We buy through real relationships with farmers at origin — no chain of brokers in the middle — and every lot is cupped and scored 80–90 points on the SCA scale before it sells. The full story is in our approach.
Launch your own coffee brand with us. We roast, bag, and ship premium coffee under your label — you bring the brand, we handle the coffee. No roaster to buy, no warehouse to rent, no green-coffee contracts to figure out. Just your name on a bag people actually want to drink.
Built for cafés, churches, creators, fundraisers, and anyone with an audience and a cause. It's the same direct-trade, 80–90 pt SCA coffee from our own lineup — your label on the front, our supply chain behind it.
Ready right now? The Wholesale / White Label product is live in the shop.
| Role | Founder, The Good Coffee Co. |
| Day job(s) | Husband. Father of four. |
| Previously | Christian Missionary |
| Based | USA |
| Powered by | His own product, obviously |
Joe Henkels didn't come up through the coffee industry — he came up through mission work. As a Christian Missionary, he spent years raising support and building communities around a cause. Then he had four kids, drank an unreasonable amount of coffee, and started asking why good coffee costs so much and where the money actually goes.
The answer was the middlemen. So he built the company that skips them: direct relationships with farmers in Nicaragua and Colombia, specialty-grade beans with the scores posted, and prices that stay low because the structure is honest — not because the quality got cut.
That formula is the whole company now: The Good Coffee Co. family, where the mission runs through every step of the chain — the farmers who grow it, the brands that carry it, and the people who drink it. Husband, father of four, former missionary, current coffee guy. In that order.
New roasts sell out, brew tips make your mornings better, and the best deals never make it to the public site. The list gets all of it — first, loudest, and before anyone else.
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